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AI + Social Media Platforms + Large Corporations = scary

January 27, 2018

As part of my job, I read a lot; that's how a I stumbled on this enlightening article from Tech Crunch.  Considering what I do, I spend an inordinate amount of time on Facebook, Twitter and other social media platforms.  I was aware the larger corporations do manipulate information that is sold to help them in order to personalize advertisements you see in your feed.  I had no idea just how deep that rabbit hole goes.




Will I stop using social media?  Of course not!  Will I close my business?  No.  I'm not a big impersonal business.  It's just me, talking to the business owner and trying to help him/her/them get the best out of an omnipresent medium, which is continuing to grow.  I carry on with due diligence, research trends, and do the best I can.  My business code of ethics reflects my personal one - I want to sleep at night.  I refuse to accept new clients whose business model is either too geographically close to someone else I help, or whose philosophy I don't agree with.  Karma.   In the event that I have two similar businesses asking for help, I refer them to a business buddy who lives locally and shares my outlook on a lot of things.  


So even though this information feels a bit overwhelming, remember, most of us are real human beings, just trying to muddle through this social change with their sense of self intact!  



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